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football commercial value | The Financial Standard

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An aerial perspective of a massive football stadium during a World Cup match, with a packed crowd and the pitch illuminated, highlighting the global scale of the event with FIFA India rights unsold.

Dramatic FIFA India Rights Unsold Amid Massive Price Cut

FIFA’s 2026 World Cup media rights for India remain unsold despite a dramatic $65 million price cut, signaling a major c…

David Hale·April 9, 2026, 11:00 AM

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