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A stylized graphic representing the March Madness broadcast rights deal, showing a basketball net intertwined with dollar signs and broadcast waves, symbolizing the convergence of sport and media finance.

Historic March Madness Broadcast Rights Top $1 Billion

March Madness broadcast rights have topped $1 billion for the first time, marking a historic financial milestone for col…

Sarah Chen·March 17, 2026, 7:01 PM

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