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athletic department economics | The Financial Standard

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A conceptual image representing the dramatic college sports reckoning, showing a weighing scale with NIL contracts and transfer portal icons on one side and a large stack of money on the other, teetering precariously.

Dramatic College Sports Reckoning Looms for a $1 Billion Future

A dramatic college sports reckoning is looming, driven by NIL and the transfer portal, posing a potential $1 billion fin…

Marcus Rivera·March 31, 2026, 3:00 AM

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