The **AI assistant** race just took a dramatic turn as Google and Samsung launched advanced features that Apple’s Siri has yet to deliver. These new capabilities, powered by Google’s Gemini, promise to revolutionize how users interact with their smartphones, specifically the Pixel 10, Pixel 10 Pro, and the newly unveiled Samsung Galaxy S26.
According to a report by The Verge, Gemini will soon be able to handle multi-step tasks, such as ordering food or hailing a ride, directly from within apps. This functionality mirrors features Apple initially showcased for Siri at the 2024 Worldwide Developers Conference, but those features were delayed in March 2025 and remain unavailable.
Sameer Samat, Google’s president of Android, demonstrated Gemini’s agentic capabilities by showcasing how it could manage a pizza order from a family group chat. Gemini analyzed the chat, determined each person’s preferences, and then initiated the order through a delivery app. While the task itself may seem simple, it represents a significant advancement in agentic AI.
“Google clearly wants Gemini to be thought of as a helpful agent or productivity partner rather than just a chatbot or a series of AI models.”
The Rise of Agentic AI
Google’s recent integration of Gemini with Chrome, enabling auto-browsing, further solidifies its commitment to AI-driven productivity. The ability to perform similar actions within Android feels like a natural progression, positioning Gemini as a proactive assistant rather than a mere chatbot. This move could significantly impact how users manage their daily tasks and interact with their devices.
**AI Assistant** Race Heats Up
If Gemini’s agentic features launch as promised, Google will surpass Apple in delivering advanced AI functionalities. Apple’s delayed features, initially demonstrated at WWDC 2024, included Siri’s ability to understand on-screen content and take corresponding actions, such as adding an address from a message to a contact card. The company even pulled an advertisement showing off the features after the delay announcement. Some reports suggest that these features may not arrive until iOS 27.
There are, of course, some questions about how successful Gemini will be. We’ll have to try them to see if they are as useful and functional as advertised – Google is calling this initial launch a “beta,” so there could be some rough edges. It will also be important to see how many developers actually let Gemini browse through their apps on behalf of users. Despite these challenges, Google appears to have gained a significant lead in the **AI assistant** space, putting pressure on Apple to catch up. The **AI assistant** market is becoming increasingly competitive, with Google and Samsung setting a new standard for mobile AI integration.
Apple’s Stalled Siri Upgrade
The delay in Apple’s Siri upgrade has left a void in the market, which Google and Samsung are now capitalizing on. While Apple showcased impressive demonstrations of Siri’s enhanced capabilities, the lack of a concrete release date raises concerns about its ability to compete in the evolving **AI assistant** landscape. The **AI assistant** gap is growing.
For investors, this development highlights the importance of monitoring the progress of AI integration in mobile devices. Companies that can effectively leverage AI to enhance user experience are likely to gain a competitive edge and attract a larger customer base. Stay tuned to related Tech news for updates on this rapidly evolving field.
Source: The Verge
