Loom Games acquisition marks a landmark moment for the Turkish gaming industry, as the Istanbul-based studio has been acquired by US-Saudi gaming giant Scopely in a performance-based deal exceeding $1 billion.
The Deal
Scopely’s acquisition of Loom Games, announced Thursday, propels the Turkish startup into unicorn status, a designation reserved for privately held companies valued at over $1 billion. While specific financial terms remain undisclosed, Scopely characterized the transaction as a “multi-year, performance-based” agreement, signaling a long-term commitment and a strong belief in Loom Games’ potential.
Loom Games: A Rapid Rise
Founded in 2025 by Kubra Gundogan and Emre Celik, Loom Games quickly established itself in the competitive mobile gaming market. Their debut title, Pixel Flow, a hybrid casual puzzle game launched in late 2025, has captivated a global audience, amassing over 10 million players. This meteoric rise is particularly impressive, as Pixel Flow is the only casual game released in the past year to break into the top-20 grossing charts in the United States on a monthly basis.
“The acquisition represents a significant vote of confidence in Türkiye’s burgeoning gaming sector and underscores Scopely’s expansion strategy.”
The Pixel Flow team, comprised of approximately 20 developers, manages millions of daily active users, demonstrating their ability to scale and maintain a successful gaming platform. This lean and efficient operation has proven crucial to Loom Games’ rapid growth and attractiveness to potential acquirers.
Strategic Implications of Loom Games Acquisition
Scopely’s decision to acquire Loom Games reflects a broader strategic move following its own acquisition by Saudi Arabia’s Public Investment Fund in 2023. This acquisition positions Scopely to tap into the burgeoning talent pool and innovative game development capabilities within Türkiye. The Loom Games acquisition also demonstrates Scopely’s commitment to expanding its portfolio with diverse and engaging gaming experiences for a global audience. more success stories
Türkiye’s Gaming Sector: A Booming Market
Loom Games’ journey from startup to unicorn status underscores the significant potential of the Turkish game development industry. The success of Pixel Flow and the subsequent acquisition by Scopely serve as a beacon for other Turkish game developers, attracting investment and fostering further innovation. The Turkish gaming sector is poised for continued growth, driven by a talented workforce, a supportive ecosystem, and increasing global recognition. The Loom Games acquisition will likely spur further interest and investment in the region.
What’s Next for Scopely and Loom Games?
The future appears bright for both Scopely and Loom Games. With Scopely’s resources and global reach, Pixel Flow is poised for further expansion and monetization. The acquisition also provides Loom Games with access to Scopely’s expertise in game development, marketing, and distribution, enabling them to create even more compelling and successful titles in the future. Industry analysts predict that the collaboration between Scopely and Loom Games will result in a significant boost to Scopely’s overall revenue and market share.
Source: Yeni Safak English
